INGE THERON (@THERONINGE)

When your Instagram feed has quickly been flooded by movies of folks receiving their faces slapped, pounded, and massaged within the title of beauty, you've got Inge Theron to thank for that. The previous natural beauty writer founded FaceGym, the massage-targeted facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Lizzo, soon after